STR8 is introducing a new fragrance line designed for the man that is intrigued by the unfamiliar, is fueled by the mystery of the unknown, that aspires to DISCOVER new thrills!The fragrance reflects a different philosophy & way of life, through its distinctive design, the soft – touch finish and most of all its unique(…)

Living in the world of choice B.U., the brand of individuality, excitement and self-expression, enters a new ‘era’ by introducing a fresh fragrance range, espeacially through its latest launch: BU Free Spirit! Faithful to its spirit of confidence, B.U. range empowers every girl with the sense of freedom and multiplicity according to her mood and(…)

15 years after the initial launch, STR8 remains your best ally… Today every man’s needs are becoming more and more demanding. Life is full of challenges and experiences and STR8 becomes the ally that gives you the freedom and flexibility you look for through two different lines: